Most legacies are lost not because the story wasn’t worth telling. But because no one ever built it into anything. The most influential people and organizations don’t just have great stories. They have a body of work built around them, structured, deployed, and designed to outlast them. You have lived something worth preserving. The question is whether it will outlast you. Influence is not built on credentials. It is built on the story people tell about you when you leave the room.
As a researcher, educator, entrepreneur, and organizational leader, Dr. Mark has spent decades helping leaders and organizations uncover the story beneath their work and build it into something the world cannot ignore.
He calls it a Narrative Estate. And it begins with a single conversation. Some stories deserve more than memory.
Watch Dr. Mark explain what yours could become.
Every engagement begins with five core deliverables.
The Story Bank is a curated archive of your most compelling lived experiences researched, written, and indexed for deployment across speeches, content, media, and strategic conversations. Built AI-ready from the start, it becomes the single authorized source of every platform representing you or your organization.
The Narrative Estate white paper is a research-anchored, professionally written document that establishes your intellectual authority on the subject you were built to address. It is the definitive statement of your ideas and the document that makes your authority undeniable.
Before you walk into any room, your story should already be there. The Narrative Trailer is a cinematic short film that is precise and built around the best of your story bank. It introduces who you are, what you stand for, and why it matters. It is the most transferable asset in your Narrative Estate.
Your signature talk already exists inside your story. We find it, build it, and coach you to deliver it with the expertise and presence that separates speakers people remember from speakers people forget. The result is a repeatable, audience-ready speech drawn directly from your white paper and story bank, one that works in a boardroom, on a stage, or in front of a camera.
A leader’s narrative estate is only as powerful as the people carrying it. Communication training is not about creating new stories, but ensuring your team communicates the one already built with authority, consistency, and conviction. When your team tells your story well, your influence multiplies without you in the room.
Some Narrative Estates end at the foundation. Others continue to expand, becoming documentaries, books, leadership platforms, or training programs that carry a leader's ideas far beyond their immediate sphere of influence. These enhancements help preserve, amplify, and scale the stories that matter most. Learn more below.
Mark Allen Hayes, PhD, CCIM is an award-winning filmmaker, narrative estate strategist, and founder/owner of the Stockworth Group of Companies: Stockworth Institute, Stockworth Studios, and Stockworth Realty. He helps organizations and thought leaders harness the power of storytelling to shape perception, influence audiences, and generate measurable value.
A Hall of Fame inductee at UCF’s Nicholson School of Communication, Mark has written and produced hundreds of executive speeches, TED-style films, and media campaigns that have driven billions in value for clients such as Tavistock, Stockworth Realty, Florida Blue, AdventHealth, and the American Heart Association.
Mark’s PhD is in Narrative Leadership, including certifications in Artificial Intelligence from Harvard and MIT, and he is a Colson Fellow. His research bridges leadership, neuroscience, media, entrepreneurialism, AI, and workplace meaning—guiding leaders in building authentic brands, profitable campaigns, and deeply resonant content in an increasingly digital world.
Learn how to build your Narrative Estate, turn AI into Actual Intelligence.
Priceless AI = Actual Intelligence from Your Lived Experiences. The most dangerous thing happening in business right now is not AI.
The Economic Impact of Your Stories. And why it matters that you love them.
Ten Trillion Dollars Walked Out the Door Last Year. Learn exactly where it went.
I Signed Up for a PhD. I had no idea what I was actually signing up for.
Generation X Needs to Start Telling Their Stories. The future depends on it.
God Created Meaning. And so can you.
Stockworth Institute exists for one reason — to help leaders and organizations uncover, build, and deploy the story that gives their work its greatest value.
© 2026 Stockworth Institute. All rights reserved.